The definitive guide to everything anyone could ever possibly want (or need) to know about word of mouth... so far.
Everybody said this book should not be called Word of Mouth Manual: Volume II. Industry people advised us not to self-publish. Somebody who shall remain nameless said, "What's with the monkey on the cover?"
But, you know what? Everybody told me that founding a word of mouth media company was a ridiculous idea. That marketers would never need our services and that no one would ever want to be a BzzAgent. And a lot of other things that turned out to be totally wrong.
As for monkeys, they open bananas from the bottom up. Go figure.
Everybody said this book should not be called Word of Mouth Manual: Volume II. Industry people advised us not to self-publish. Somebody who shall remain nameless said, "What's with the monkey on the cover?"
But, you know what? Everybody told me that founding a word of mouth media company was a ridiculous idea. That marketers would never need our services and that no one would ever want to be a BzzAgent. And a lot of other things that turned out to be totally wrong.
As for monkeys, they open bananas from the bottom up. Go figure.
The Word of Mouth Manual: Volume II is no longer available for pre-order.
However, you can buy a hard copy of the book on Amazon.com or download it for free from one of the blogs at www.bzzagent.com/monkey.