What's The Bzz?
Are you ready to be part of a really cool experiment...? Ok, strap in then, here we go!
My new book, The Word of Mouth Manual: Volume II, is an embodiment of Word of Mouth itself. Every aspect of it was conceived as an illustration of how to get people talking. There are dozens of elements of WOM in action which will become entirely obvious once you see it, read it and hold it. For example, the title begs people to ask, "Where's Volume I?" which is as good a way as any to get a dialogue going. The same goes for the monkey on the cover (and how that guy eats bananas, of course).
The publishing industry, much like the music industry, is teetering on a massive change in control – from publishers to authors and consumers! The distribution of the book itself is an indication of the power of Word of Mouth, which is where you come in.
There are only three ways you can read the book:
You can bulk order (10 or more!) copies at a discount from our friends at 800-CEO-READ
Some things about the book you should know:
- Only a few thousand are available for purchase
- Each comes with an original piece of Seth B. Minkin art (want to see the creation of this special bookmark? Check out the video!
- It's specially packaged, designed to be lightweight and simple to hold — or curled up into your pocket if your hands are full!
You can download the free PDF (non-waterproof) version of The Word of Mouth Manual: Volume II from the following Big Thinker's blogs:
But wait! Before you download, a few tips:
- For multiple perspectives, please click through to more than one site — we chose these individuals because they are some of the smartest, most interesting people you'll find around the web and they're sharing some amazing ideas and big thinking.
- If you happen to comment about the book on one of their blogs, please make sure you indicate that you're a volunteer BzzAgent — transparency is key!
- Of course, feel free to share these links with anyone you'd like!
Where else can you find The Word of Mouth Manual, Volume II:
Christine Flanagan, Business Innovation Factory
Joshua Cody, Church Marketing Sucks
Ivan Misner, Networking Now
Mike King, Music Business and Trend-Mongering
Kimberly Vetrano, She Scribes
Mark Muggeridge, Evil Genius Media + Events
Wendy L. Kinney, PowerCore
Peter Kim, Being Peter Kim
Want to offer WOM II to your audience? Create your own link here:
So, that's it. Thanks for reading and for taking part. You are, after all, a critical piece of this book and the future of marketing itself.
Seth's Special Art
Each copy of The Word of Mouth Manual: Volume II ordered via Amazon comes with an original piece of artwork from BzzAgent Artist-in-Residence, Seth B. Minkin. Check out Seth creating this special-edition bookmark:
About the Book
About The Word of Mouth Manual: Volume II (from the Hive):
So, you want to know everything there possibly is to know about word of mouth? Then you've grabbed the right book (or, you know, downloaded the right PDF) — CEO and founder of BzzAgent Dave "Chief Bzz" Balter's The Word of Mouth Manual: Volume II.
Around the Central Hive, we like to think of it as the definitive guide to all things WOM (and, no, Dave doesn't make us say that). It's actually a perfect go-to for Agents to discover the guidelines of great Bzz, a must-read for marketers looking to adapt and evolve and probably the only time you'll learn about leeches, Ace of Base and Tickle Me Elmo between the covers of one book. Yeah, it's pretty comprehensive.
The Word of Mouth Manual: Volume II is split into three enlightening, funny sections, all working together to prove that WOM is one of the most powerful marketing mediums on the planet. Check them out:
- Part I: What You Should Know (in Theory) takes a look at what's new with word of mouth
- Part II: What You Probably Know Already (Unless You Don't) answers the questions, doubts and criticisms from organized word of mouth's early formation
- Part III: What You Must Know (in Practice) discusses the necessities of practicing this communications phenomenon
Dave's book is full of facts, stories and insights about word of mouth and the industry that's been built around it. His insider's look helps show that while WOM may be a medium that can't be forced, fabricated or created, it certainly can be managed, understood and enjoyed by all!